What we measure
The index is a weighted composite of eight categories, each independently scored across every tracked agent provider. Weights reflect how directly a category affects conversion.
Measures how often and how accurately leading agents mention your brand in unprompted research and comparison tasks.
How well agents discover, shortlist and recommend your product when a user asks for a solution in your category.
Quality of structured data, semantics and navigability for agents extracting pricing, specs and policies.
Your relative placement vs. competitors when agents produce ranked lists for buyers in your market.
How often agents report correct pricing, features, availability and policies, and how often they hallucinate.
Whether an agent can carry out a delegated interaction end-to-end: a primary call-to-action is exposed, the destination is reachable without a login wall, no bot-challenge blocks the first step, and the service signals support for agent-friendly auth.
Availability of scoped auth (OIDC, API keys, MCP), rate limits, and tooling for delegated agent sessions.
Whether an agent acting on a user’s behalf can find a way to contact or communicate with the business: contact page, support email, live chat, phone, help hub, or a social profile it can DM.