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Overall score
68.0OK
—
Rank
#145
Prev: #142 · top 22% of 649 tracked
saas rank
#77 of 363
Sector average 41.5
Benchmark runs
2
1 domain on the index claimed by owners

Learn in-demand skills with online courses and Professional Certificates from leading companies like Google, IBM, Meta, and Adobe. Explore flexible programs—from short courses to full degrees.

Audience
B2B
Locales
enx-default
Opportunity cost · SaaS

Coursera could see ~$2,176,000 of new ARR exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of trial, signup and plan selection sessions in the SaaS sector could be initiated or completed by AI agents[1][2]. Coursera currently scores 68.0 on the Index[3], leaving a 32-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual recurring revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
32.0 pts
Above SaaS avg
0.0 pts
Modelled new ARR at risk
$2,176,000

Estimate assumes a $20M ARR baseline with agent-sourced expansion. Claim your domain to replace this placeholder with your reported new ARR.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
75
Information retrievalCan they read your site?
100
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
90
Task completionCan an agent complete a task on behalf of a user?
55
Delegated accessDo you let agents in, safely?
47
Contact & communicationCan an agent reach a human?
60

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
0.0

Where agents get stuck

Public summary · full session replay available to verified owners
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.