Overall score
61.0OK
—
Rank
#277
Prev: #187
travel avg
62.7
21 peers
Agent runs / week
2
Across 1 providers
Deep Discounts on Hotels, Flights and Rental Cars. Get Exclusive Savings with Priceline.com.
- Audience
- Consumer
- Locales
- en
- Categories
- pricelinetravel dealshotel discountsflight bookingscar rentalvacation packages
Opportunity cost · travel
Priceline.com could be leaving ~$10,608,000 in bookings on the table every year
Stunt Double’s 2027 agent-traffic model projects 34% of itinerary search and booking sessions in the travel sector will be initiated or completed by AI agents[1][2]. Priceline.com currently scores 61.0 on the Stunt Double Index[3], with a 39-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual bookings volumebaseline for this sector — it is a directional estimate, not a measured conversion rate.
Gap to leader
39.0 pts
Above travel avg
0.0 pts
Modelled bookings at risk
$10,608,000
Estimate assumes an $80M annual bookings baseline. Claim your domain to replace this placeholder with your reported bookings.
Category breakdown
Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
90
Market rankingWhere do you sit in the lineup?
35
AccuracyDo they tell the truth about you?
100
Task completionCan an agent complete a task on behalf of a user?
35
Delegated accessDo you let agents in, safely?
12
Contact & communicationCan an agent reach a human?
20
By agent provider
By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
ChatGPT Agent
OpenAI
Gemini
Google
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase
Where agents get stuck
Public summary · full session replay available to verified ownerslowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.