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Leaderboard›finance

Welcome to GOV.UK

gov.uk
Claim this domain
Overall score
45.3Poor
—
Rank
#438
Prev: #430 · top 67% of 649 tracked
finance rank
#50 of 54
Sector average 60.8
Benchmark runs
2
1 domain on the index claimed by owners

GOV.UK - The best place to find government services and information.

Audience
B2B
Markets
GB
Locales
en
Opportunity cost · finance

Welcome to GOV.UK could see ~$92,990,000 of processed value exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of account opening and transaction initiation sessions in the finance sector could be initiated or completed by AI agents[1][2]. Welcome to GOV.UK currently scores 45.3 on the Index[3], roughly 4.6 points below the finance peer average, leaving a 55-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual processed transaction value baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
54.7 pts
Below finance avg
4.6 pts
Modelled flows at risk
$92,990,000

Estimate assumes a $500M annual processed-value baseline. Claim your domain to replace this placeholder with your reported processed value.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
40
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
70
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
80
Task completionCan an agent complete a task on behalf of a user?
30
Delegated accessDo you let agents in, safely?
0
Contact & communicationCan an agent reach a human?
45

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
0.0

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
highInformation retrieval
Site renders a "please enable JavaScript" notice to non-JS clients.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.