Automated checks probe the site before any agent runs. They count for 40% of each category. Strongest is Brand awareness at 100.0, weakest is Delegated access at 0.0.
Site checks by category
Brand awareness
100.0
Discovery
65.0
Information retrieval
80.0
Market ranking
35.0
Accuracy
85.0
Task completion
65.0
Delegated access
0.0
Contact & communication
50.0
01 Site checks
Points by category
Brand awareness
100.0
Discovery
65.0
Information retrieval
80.0
Market ranking
35.0
Accuracy
85.0
Task completion
65.0
Delegated access
0.0
Contact & communication
50.0
02 Agent sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
2m 16s
97median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
4m 26s
96median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
5m 46s
93median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
5m 21s
0median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
1m 6s
85median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 42s
88median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 35s
70median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 22s
26median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
2m 15s
94median 85
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
4m 27s
94median 85
Market ranking
Based on your knowledge, name 3 direct competitors to tarifftribe.co.uk in its professional-services niche and rank them by reputation or…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
14s
58median 70
Based on your knowledge, name 3 direct competitors to tarifftribe.co.uk in its professional-services niche and rank them by reputation or…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
9s
26median 70
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
2m 15s
94median 91
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
4m 28s
92median 91
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
1m 6s
96median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 43s
89median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 35s
81median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 22s
36median 85
03 Blend
Agents 60%
Checks 40%
One kind of evidence only? That kind counts in full.
Brand awareness10% of the overall
0.4 × 100.0 + 0.6 × 92.5 = 95.5 raw
95.5 raw → 97.9 published
Discovery15% of the overall
0.4 × 65.0 + 0.6 × 72.5 = 69.5 raw
69.5 raw → 84.9 published
Information retrieval15% of the overall
0.4 × 80.0 + 0.6 × 88.0 = 84.8 raw
84.8 raw → 92.8 published
Market ranking10% of the overall
0.4 × 35.0 + 0.6 × 17.5 = 24.5 raw
24.5 raw → 53.1 published
Accuracy15% of the overall
0.4 × 85.0 + 0.6 × 85.0 = 85.0 raw
85.0 raw → 92.9 published
Task completion20% of the overall
0.4 × 65.0 + 0.6 × 85.0 = 77.0 raw
77.0 raw → 88.9 published
Delegated access10% of the overall
Site checks only: 0.0 raw
0.0 raw → 0.0 published
Contact & communication5% of the overall
Site checks only: 50.0 raw
50.0 raw → 73.2 published
Category
Weight
Checks
Sessions
Blend
Benchmarked
Brand awareness
10%
100.0
92.5
95.5
97.9
Discovery
15%
65.0
72.5
69.5
84.9
Information retrieval
15%
80.0
88.0
84.8
92.8
Market ranking
10%
35.0
17.5
24.5
53.1
Accuracy
15%
85.0
85.0
85.0
92.9
Task completion
20%
65.0
85.0
77.0
88.9
Delegated access
10%
0.0
None
0.0
0.0
Contact & communication
5%
50.0
None
50.0
73.2
Overall
100%
~65.8
82.8
04 Benchmarked score
65.8 raw → 82.8
Final score is calibrated and adjusted to better reflect the actual performance and benchmark.
Category weights
Brand awareness 10%
Discovery 15%
Information retrieval 15%
Market ranking 10%
Accuracy 15%
Task completion 20%
Delegated access 10%
Contact & communication 5%
Overall 82.8, from 65.8 raw points.
Agents
Each agent’s score over 30 days, and how its latest sessions went.
ChatGPT Agent
Latest run average
88.8
Professional services median
100.0
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
2m 16s
97median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
1m 6s
85median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
2m 15s
94median 85
Market ranking
Based on your knowledge, name 3 direct competitors to tarifftribe.co.uk in its professional-services niche and rank them by reputation or…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
14s
58median 70
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
2m 15s
94median 91
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
1m 6s
96median 85
Gemini
Latest run average
85.2
Professional services median
100.0
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
4m 26s
96median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 42s
88median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
4m 27s
94median 85
Market ranking
Based on your knowledge, name 3 direct competitors to tarifftribe.co.uk in its professional-services niche and rank them by reputation or…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
9s
26median 70
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
4m 28s
92median 91
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 43s
89median 85
Kimi
Latest run average
81.8
Professional services median
87.6
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
5m 46s
93median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 35s
70median 85
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 35s
81median 85
Llama
Latest run average
26.0
Professional services median
55.2
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
5m 21s
0median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 22s
26median 85
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 22s
36median 85
Excellent85+
Good72-84
OK58-71
Poor40-57
Critical<40
Latest run 1 Oct 2026 (UTC). Sign in to request a re-run, once a day.
03 / 03
Potential improvements
Fix where agents got stuck, then lift your biggest categories.
HighDelegated access
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
Biggest wins
Projected
Lifting Delegated access to Poor adds about +0.7 on its own, taking the overall from 82.8 to 83.5.
Raise Delegated access from 0.0 to 40 (Poor) to add about 0.7 to the overall score.