Steven Morris Consulting

Name: Steven Morris Consulting AI agent readiness scorecard
Item: Steven Morris Consulting
Rating: 80.6
Author: Stunt Double

Fractional commercial and go-to-market leadership for B2B SaaS and tech-enabled businesses, including Commercial Health Checks, stronger pricing and repeatable revenue.

stevenmorrisconsulting.co.uk
AudienceB2B
MarketGB
Localeen-GB

Agent score6.3

/100Good

Claim this domain

RankRank: Top 41%; #225
Professional services rankProfessional services rank: Sector average 81.8; #19
Benchmark runsBenchmark runs: 4 providersAcross 4 providers; 1

Where this site sits

Professional services avg: 81.8 (−1.2)
Market avg: 76.7 (+3.9)

Latest results

Steven Morris Consulting ranks #225 of 550 scored sites.

Trend80.6 GoodOne run so far. The trend starts after the next one.Best agent92.5 ExcellentKimi on kimi-k2.6. Llama trails at 61.0.Agent friction13improvements1 high severity. Most serious: No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.Technical readiness73/1002 of 6 essential checks failing.Checks by Is Agentic

First run. The comparison starts after the next one.

This site
Professional services
Market

By category

Brand awareness
88
Discovery
88
Information retrieval
90
Market ranking
47
Accuracy
93
Task completion
70
Contact & communication
54

Table view

Run	This site	Professional services median	Market median
2 Oct 2026	80.6	82.1	79.8

Monthly medians. Dates in UTC.

Performance

Site checks, then AI agents on real tasks.

Methodology

Automated checks probe the site before any agent runs. They count for 40% of each category. Strongest is Accuracy at 80.0, weakest is Contact & communication at 25.0.

Site checks by category

Brand awareness: 52.0
Discovery: 56.0
Information retrieval: 72.0
Market ranking: 35.0
Accuracy: 80.0
Task completion: 27.0
Contact & communication: 25.0

01 Site checks

Points by category

Brand awareness52.0
Discovery56.0
Information retrieval72.0
Market ranking35.0
Accuracy80.0
Task completion27.0
Contact & communication25.0

Agent readiness checks

Essential: 60/80
Recommended: 11.7/20
Checks passing: 8/15

Markdown content negotiation (acceptmarkdown.com)Essential
Developer resource discoverabilityRecommended
Brand name discoverabilityRecommended
Agent instruction / when-to-useRecommended
Agent-friendly 404sEssential

02 Agent sessions

Brand awareness

Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
1m 25s
96median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
3m 41s
96median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
7m 55s
96median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
5m 1s
0median 93

Discovery

Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
45s
90median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 25s
98median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
4m 18s
95median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 44s
94median 85

Information retrieval

Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
1m 25s
94median 85
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
3m 42s
90median 85

Market ranking

Based on your knowledge, name 3 direct competitors to stevenmorrisconsulting.co.uk in its professional-services niche and rank them by…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
12s
32median 70
Based on your knowledge, name 3 direct competitors to stevenmorrisconsulting.co.uk in its professional-services niche and rank them by…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
8s
32median 70

Accuracy

Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
1m 26s
94median 91
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
3m 41s
94median 91

Task completion

Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
45s
76median 88
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 25s
81median 88
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
4m 19s
85median 88
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 44s
39median 88

03 Blend

Agents 60%
Checks 40%

One kind of evidence only? That kind counts in full.

Brand awareness11% of the overall
0.4 × 52.0 + 0.6 × 92.0 = 76.0 raw
76.0 raw → 88.4 published
Discovery17% of the overall
0.4 × 56.0 + 0.6 × 87.5 = 74.9 raw
74.9 raw → 87.8 published
Information retrieval17% of the overall
0.4 × 72.0 + 0.6 × 84.0 = 79.2 raw
79.2 raw → 90.0 published
Market ranking11% of the overall
0.4 × 35.0 + 0.6 × 8.0 = 18.8 raw
18.8 raw → 47.1 published
Accuracy17% of the overall
0.4 × 80.0 + 0.6 × 88.0 = 84.8 raw
84.8 raw → 92.8 published
Task completion22% of the overall
0.4 × 27.0 + 0.6 × 58.5 = 45.9 raw
45.9 raw → 70.4 published
Contact & communication6% of the overall
Site checks only: 25.0 raw
25.0 raw → 53.6 published

Category	Weight	Checks	Sessions	Blend	Benchmarked
Brand awareness	10%	52.0	92.0	76.0	88.4
Discovery	15%	56.0	87.5	74.9	87.8
Information retrieval	15%	72.0	84.0	79.2	90.0
Market ranking	10%	35.0	8.0	18.8	47.1
Accuracy	15%	80.0	88.0	84.8	92.8
Task completion	20%	27.0	58.5	45.9	70.4
Delegated access	10%	N/A
Contact & communication	5%	25.0	None	25.0	53.6
Overall	100%			~61.9	80.6

04 Benchmarked score

61.9 raw → 80.6

Final score is calibrated and adjusted to better reflect the actual performance and benchmark.

Category weights

Brand awareness 11%
Discovery 17%
Information retrieval 17%
Market ranking 11%
Accuracy 17%
Task completion 22%
Contact & communication 6%

Overall 80.6, from 61.9 raw points.

1 category does not apply to this site and is left out.

Agents

Each agent’s score over 30 days, and how its latest sessions went.

ChatGPT Agent
Latest run average
84.3
Professional services median
100.0
Sessions
- Brand awareness
  Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
  Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
  1m 25s
  96median 93
- Discovery
  Navigate to the services or capabilities page, and note its URL and the service areas listed.
  Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
  45s
  90median 85
- Information retrieval
  Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
  Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
  1m 25s
  94median 85
- Market ranking
  Based on your knowledge, name 3 direct competitors to stevenmorrisconsulting.co.uk in its professional-services niche and rank them by…
  by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
  12s
  32median 70
- Accuracy
  Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
  Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
  1m 26s
  94median 91
- Task completion
  Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
  Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
  45s
  76median 88
Gemini
Latest run average
85.6
Professional services median
100.0
Sessions
- Brand awareness
  Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
  Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
  3m 41s
  96median 93
- Discovery
  Navigate to the services or capabilities page, and note its URL and the service areas listed.
  Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
  2m 25s
  98median 85
- Information retrieval
  Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
  Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
  3m 42s
  90median 85
- Market ranking
  Based on your knowledge, name 3 direct competitors to stevenmorrisconsulting.co.uk in its professional-services niche and rank them by…
  by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
  8s
  32median 70
- Accuracy
  Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
  Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
  3m 41s
  94median 91
- Task completion
  Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
  Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
  2m 25s
  81median 88
Kimi
Latest run average
92.5
Professional services median
86.1
Sessions
- Brand awareness
  Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
  Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
  7m 55s
  96median 93
- Discovery
  Navigate to the services or capabilities page, and note its URL and the service areas listed.
  Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
  4m 18s
  95median 85
- Task completion
  Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
  Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
  4m 19s
  85median 88
Llama
Latest run average
61.0
Professional services median
39.5
Sessions
- Brand awareness
  Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
  Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
  5m 1s
  0median 93
- Discovery
  Navigate to the services or capabilities page, and note its URL and the service areas listed.
  Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
  2m 44s
  94median 85
- Task completion
  Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
  Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
  2m 44s
  39median 88

Excellent85+
Good72-84
OK58-71
Poor40-57
Critical<40

Latest run 2 Oct 2026 (UTC). Sign in to request a re-run, once a day.

Potential improvements

Fix where agents got stuck, then lift your biggest categories.

HighContact & communication

No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.

Biggest wins

Projected

Lifting Market ranking to OK adds about +0.7 on its own, taking the overall from 80.6 to 81.3.

Raise Market ranking from 47.1 to 58 (OK) to add about 0.7 to the overall score.
Raise Task completion from 70.4 to 72 (Good) to add about 0.3 to the overall score.
Raise Contact & communication from 53.6 to 58 (OK) to add about 0.1 to the overall score.

Each gain assumes only that category improves. Fix several and the total lands a little under their sum.

Where agents get stuck

13 improvements from the latest run, 1 of them high severity.

High: 1
Medium: 6
Low: 6

HighContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
MediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
MediumBrand awareness
Agents searching for "Steven Morris Consulting" do not find stevenmorrisconsulting.co.uk (Exa).

10 more, and the evidence for each

Want to find these in your own flows before an agent does? Read how to test your product for AI agent users.

Technical readiness

2 of 6 essential checks fail. These are the files and signals agents read before they act.

Checks by Is Agentic

Score

73/ 100

Ready with a few material gaps

Essential: 4 of 6 pass
Recommended: 4 of 9 pass
Bonus: +1.3 from 6 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Investigate

Developer resource discoverabilityrecommended

Investigate

Brand name discoverabilityrecommended

15 checks · scanned 9 Oct 2026

Technical readiness

Protocol baseline by Is Agentic

Score: 73/ 100; Ready with a few material gaps
Essential: 60/ 80; 4 of 6 passing
Recommended: 11.7/ 20; 4 of 9 passing
Bonus: +1.3; 6 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Homepage https://stevenmorrisconsulting.co.uk does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; Vary header missing Accept (got "cookie")

Fix: Enable Markdown negotiation on the scanned homepage. Supporting it only on /docs or a separate .md URL does not satisfy this check. Requests with Accept: text/markdown must receive a nonempty Markdown body with Content-Type: text/markdown and Vary: Accept. Keep serving HTML for Accept: text/html. Adding Vary alone does not create a Markdown response. Verify both with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/` and `curl -sS -L -i -H 'Accept: text/html' https://yourdomain.com/`. Check the final response headers and body: Markdown with Vary: Accept for the first request, HTML for the second.

Investigate

Developer resource discoverabilityrecommended

Agent searched for "stevenmorrisconsulting" developer resources but found nothing relevant

Fix: Check whether your developer resources (API docs, OpenAPI spec, auth docs, developer portal, MCP server, SDK documentation) surface in name-based searches. If they do not, use predictable URLs, link them in llms.txt, and include your product name in page titles and headings. This result reflects one search sample.

Investigate

Brand name discoverabilityrecommended

stevenmorrisconsulting.co.uk was not in the top 10 for "Steven Morris Consulting GTM"

Fix: Make sure your own domain ranks in the top results when people search your brand together with your main product (for example "Acme payments API"). If it does not, your brand may be too generic, conflict with a more established term, or not yet indexed. Strengthen it by describing your main product clearly in your homepage title and headings, earning press mentions that link to your domain, and avoiding redirect chains that mask your main domain in search results.

Investigate

Agent instruction / when-to-userecommended

No agent instruction file with when-to-use guidance found

Fix: Tell agents when to reach for you: add a 'when to use this' section to your llms.txt (or a dedicated agent-instructions file) that names your best-fit use cases and how an agent should call you. Be specific about the jobs you are right for - generic marketing copy does not read as guidance.

Partial

Agent-friendly 404sessential

The nonexistent path https://stevenmorrisconsulting.co.uk/__ora-404-probe-qlybcucj correctly returns HTTP 404. Partial credit: no Markdown error body was detected.

Fix: Keep the correct HTTP 404 status. The remaining requirement is a Markdown error body when agents request Accept: text/markdown. Include at least 20 characters explaining the error and a link to your docs, sitemap, or llms.txt. Verify with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/some-path-that-does-not-exist`. Check both the final 404 status and the Markdown body with Content-Type: text/markdown. Checking the status alone does not verify the missing requirement.

Partial

MCP server / manifestrecommended

MCP server listed in registry (Smithery, easyreg/private-number-plates, 182 uses) but no live MCP protocol handshake - add /.well-known/mcp or ensure the deployment responds to initialize

Fix: Build an MCP (Model Context Protocol) server exposing your API as tools. Use Streamable HTTP transport for full score. This lets Claude, ChatGPT, and other AI agents call your product natively.

Partial

JSON-LD structured datarecommended

JSON-LD Person found - missing description on this entity

Fix: Add description to the Person JSON-LD entity for full score.

15 checks · scanned 9 Oct 2026

Opportunity cost · professional services