Leaderboardmarketplace

Yandex

yandex.ru
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Overall score
24.3Critical
16.7
Rank
#520
Prev: #375 · top 80% of 649 tracked
marketplace rank
#8 of 8
Sector average 51.4
Benchmark runs
2
1 domain on the index claimed by owners

Finds everything

Locales
en
Opportunity cost · marketplace

Yandex could see ~$25,738,000 of GMV exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of listing discovery, matching and purchase sessions in the marketplace sector could be initiated or completed by AI agents[1][2]. Yandex currently scores 24.3 on the Index[3], roughly 25.6 points below the marketplace peer average, leaving a 76-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual gross merchandise value baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
75.7 pts
Below marketplace avg
25.6 pts
Modelled GMV at risk
$25,738,000

Estimate assumes a $100M annual GMV baseline. Claim your domain to replace this placeholder with your reported GMV.

Category breakdown

Brand awarenessCan agents recognise you exist?
40
DiscoveryWill they pick you?
45
Information retrievalCan they read your site?
30
Market rankingWhere do you sit in the lineup?
0
10.0
AccuracyDo they tell the truth about you?
45
Task completionCan an agent complete a task on behalf of a user?
10
25.0
Delegated accessDo you let agents in, safely?
0
100.0
Contact & communicationCan an agent reach a human?
15
30.0

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
75.0

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
mediumBrand awareness
Homepage meta description is missing or too short for agent snippets.
lowDiscovery
No canonical URL. Agents may conflate duplicate pages as separate entities.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
highInformation retrieval
Homepage ships little text to server-rendered HTML. Agents without a browser see an empty shell.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
highInformation retrieval
Site renders a "please enable JavaScript" notice to non-JS clients.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
lowAccuracy
No canonical URL. Agents may cite ephemeral query-string variants.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
lowAccuracy
No privacy policy linked from the homepage. Agents can’t cite policy when asked.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.