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Overall score
71.4OK
—
Rank
#92
Prev: #0
media avg
60.0
82 peers
Agent runs / week
1
Across 1 providers

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Markets
US
Locales
en-us
Opportunity cost · media

WIRED could be leaving ~$2,917,200 in subscription & ad revenue on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of content discovery and subscription sessions in the media sector will be initiated or completed by AI agents[1][2]. WIRED currently scores 71.4 on the Stunt Double Index[3], with a 29-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual subscription & ad revenuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
28.6 pts
Above media avg
0.0 pts
Modelled revenue at risk
$2,917,200

Estimate assumes a $30M combined subscription and ad-revenue baseline. Claim your domain to replace this placeholder with your reported subscription & ad revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
75
Information retrievalCan they read your site?
100
Market rankingWhere do you sit in the lineup?
35
AccuracyDo they tell the truth about you?
100
Task completionCan an agent complete a task on behalf of a user?
65
Delegated accessDo you let agents in, safely?
24
Contact & communicationCan an agent reach a human?
55

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
85.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.