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Udemy: Online Courses for Skills, Caree…

udemy.com
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Overall score
68.0OK
—
Rank
#147
Prev: #0
marketplace avg
52.3
8 peers
Agent runs / week
1
Across 1 providers

Learn in-demand skills with online courses, get professional certificates that advance your career, and explore courses in AI, coding, business and more.

Locales
en
Opportunity cost · marketplace

Udemy: Online Courses for Skills, Caree… could be leaving ~$10,880,000 in GMV on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of listing discovery, matching and purchase sessions in the marketplace sector will be initiated or completed by AI agents[1][2]. Udemy: Online Courses for Skills, Caree… currently scores 68.0 on the Stunt Double Index[3], with a 32-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual gross merchandise valuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
32.0 pts
Above marketplace avg
0.0 pts
Modelled GMV at risk
$10,880,000

Estimate assumes a $100M annual GMV baseline. Claim your domain to replace this placeholder with your reported GMV.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
65
DiscoveryWill they pick you?
80
Information retrievalCan they read your site?
90
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
90
Task completionCan an agent complete a task on behalf of a user?
50
Delegated accessDo you let agents in, safely?
100
Contact & communicationCan an agent reach a human?
55

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
35.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
lowAccuracy
No privacy policy linked from the homepage. Agents can’t cite policy when asked.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.