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Trip.com Official Site‎‎

trip.com
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Overall score
63.0OK
—
Rank
#234
Prev: #181
travel avg
62.7
21 peers
Agent runs / week
2
Across 1 providers

Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.

Audience
Consumer
Markets
USGBSGAUBRNZCAPK
Locales
en-usx-defaulten-gbzh-hant-hkkojaen-sgen-au
Opportunity cost · travel

Trip.com Official Site‎‎ could be leaving ~$10,064,000 in bookings on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of itinerary search and booking sessions in the travel sector will be initiated or completed by AI agents[1][2]. Trip.com Official Site‎‎ currently scores 63.0 on the Stunt Double Index[3], with a 37-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual bookings volumebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
37.0 pts
Above travel avg
0.0 pts
Modelled bookings at risk
$10,064,000

Estimate assumes an $80M annual bookings baseline. Claim your domain to replace this placeholder with your reported bookings.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
80
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
75
Task completionCan an agent complete a task on behalf of a user?
45
Delegated accessDo you let agents in, safely?
100
Contact & communicationCan an agent reach a human?
20

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
100.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No freshness headers. Agents can’t tell when content was updated.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.