Overall score
57.2Poor
—
Rank
#325
Prev: #0
media avg
60.0
82 peers
Agent runs / week
1
Across 1 providers
- Locales
- en
Opportunity cost · media
TED Talks could be leaving ~$4,365,600 in subscription & ad revenue on the table every year
Stunt Double’s 2027 agent-traffic model projects 34% of content discovery and subscription sessions in the media sector will be initiated or completed by AI agents[1][2]. TED Talks currently scores 57.2 on the Stunt Double Index[3], with a 43-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual subscription & ad revenuebaseline for this sector — it is a directional estimate, not a measured conversion rate.
Gap to leader
42.8 pts
Above media avg
0.0 pts
Modelled revenue at risk
$4,365,600
Estimate assumes a $30M combined subscription and ad-revenue baseline. Claim your domain to replace this placeholder with your reported subscription & ad revenue.
Category breakdown
Brand awarenessCan agents recognise you exist?
50
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
75
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
80
Task completionCan an agent complete a task on behalf of a user?
80
Delegated accessDo you let agents in, safely?
24
Contact & communicationCan an agent reach a human?
50
By agent provider
By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
ChatGPT Agent
OpenAI
Gemini
Google
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase
Where agents get stuck
Public summary · full session replay available to verified ownersmediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
mediumBrand awareness
Homepage meta description is missing or too short for agent snippets.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
mediumDiscovery
Claude is disallowed by robots.txt.
Evidence: Tokens checked: claudebot, claude-web, anthropic-ai
mediumDiscovery
ChatGPT Agent is disallowed by robots.txt.
Evidence: Tokens checked: gptbot, chatgpt-user, oai-searchbot
mediumDiscovery
Perplexity is disallowed by robots.txt.
Evidence: Tokens checked: perplexitybot, perplexity-user