Overall score
41.0Poor
—
Rank
#455
Prev: #0
ecommerce avg
61.6
118 peers
Agent runs / week
1
Across 1 providers
We make Stack Overflow and 170+ other community-powered Q&A sites.
- Audience
- Developer
- Locales
- en
Opportunity cost · e-commerce
Hot Questions could be leaving ~$10,030,000 in revenue on the table every year
Stunt Double’s 2027 agent-traffic model projects 34% of product discovery and checkout sessions in the e-commerce sector will be initiated or completed by AI agents[1][2]. Hot Questions currently scores 41.0 on the Stunt Double Index[3], 9.2 points below the e-commerce peer average, with a 59-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual e-commerce revenuebaseline for this sector — it is a directional estimate, not a measured conversion rate.
Gap to leader
59.0 pts
Below e-commerce avg
9.2 pts
Modelled revenue at risk
$10,030,000
Estimate assumes a $50M annual e-commerce revenue baseline. Claim your domain to replace this placeholder with your reported revenue.
Category breakdown
Brand awarenessCan agents recognise you exist?
55
DiscoveryWill they pick you?
25
Information retrievalCan they read your site?
85
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
40
Task completionCan an agent complete a task on behalf of a user?
55
Delegated accessDo you let agents in, safely?
0
Contact & communicationCan an agent reach a human?
50
By agent provider
By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
ChatGPT Agent
OpenAI
Gemini
Google
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase
Where agents get stuck
Public summary · full session replay available to verified ownersmediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
mediumDiscovery
No robots.txt. Agents fall back to defaults and may miss crawl hints.
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No canonical URL. Agents may conflate duplicate pages as separate entities.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
lowAccuracy
No canonical URL. Agents may cite ephemeral query-string variants.
mediumAccuracy
No freshness headers. Agents can’t tell when content was updated.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
mediumDiscovery
Claude is disallowed by robots.txt.
Evidence: Tokens checked: claudebot, claude-web, anthropic-ai
highTask completion
Claude hits a bot-challenge page on the homepage.
mediumDiscovery
ChatGPT Agent is disallowed by robots.txt.
Evidence: Tokens checked: gptbot, chatgpt-user, oai-searchbot
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
mediumDiscovery
Gemini is disallowed by robots.txt.
Evidence: Tokens checked: google-extended, googlebot
highTask completion
Gemini hits a bot-challenge page on the homepage.
mediumDiscovery
Perplexity is disallowed by robots.txt.
Evidence: Tokens checked: perplexitybot, perplexity-user
highTask completion
Perplexity hits a bot-challenge page on the homepage.
mediumDiscovery
Copilot is disallowed by robots.txt.
Evidence: Tokens checked: bingbot, msnbot, copilot
highTask completion
Copilot hits a bot-challenge page on the homepage.