DER SPIEGEL

Name: DER SPIEGEL AI agent readiness scorecard
Item: DER SPIEGEL
Rating: 84.6
Author: Stunt Double

Deutschlands führende Nachrichtenseite. Alles Wichtige aus Politik, Wirtschaft, Sport, Kultur, Wissenschaft, Technik und mehr.

spiegel.de
MarketDE
Localede

Agent score3.6

/100Good

Claim this domain

RankRank: Top 21%; #116
Media rankMedia rank: Sector average 78.5; #10
Benchmark runsBenchmark runs: 3 providersAcross 3 providers; 3

Where this site sits

Media avg: 78.5 (+6.1)
Market avg: 76.7 (+7.9)

Latest results

DER SPIEGEL ranks #116 of 550 scored sites, up 73 places since the last run.

Trend+3.6Since 28 Sept 2026, across 2 runs.Best agent100.0 ExcellentGemini. ChatGPT Agent trails at 85.2.Agent friction11improvements1 high severity. Most serious: No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.Technical readiness51/1004 of 5 essential checks failing.Checks by Is Agentic

This site
Media
Market

By category

Brand awareness
93up 1.4
Discovery
82up 0.6
Information retrieval
89up 1.5
Market ranking
50up 6.9
Accuracy
950.0
Task completion
89up 9.4
Contact & communication
49up 22.5

Table view

Run	This site	Media median	Market median
12 Oct 2026	84.6	79.6	79.8
28 Sept 2026	81.0	77.7	76.4

Monthly medians. Dates in UTC.

Performance

Site checks, then AI agents on real tasks.

Methodology

Automated checks probe the site before any agent runs. With no sessions yet, they count in full. Strongest is Accuracy at 90.0, weakest is Contact & communication at 20.0.

Site checks by category

Brand awareness: 86.0
Discovery: 65.0
Information retrieval: 78.0
Market ranking: 21.0
Accuracy: 90.0
Task completion: 77.0
Contact & communication: 20.0

01 Site checks

Points by category

Brand awareness86.0
Discovery65.0
Information retrieval78.0
Market ranking21.0
Accuracy90.0
Task completion77.0
Contact & communication20.0

Agent readiness checks

Essential: 37.3/80
Recommended: 12.5/20
Checks passing: 5/13

Markdown content negotiation (acceptmarkdown.com)Essential
Agent instruction / when-to-useRecommended
Trust anchor pagesRecommended
Content without JavaScriptEssential
Agent crawler reachabilityEssential

02 Agent sessions

Brand awareness

Brand awareness
Queued
Brand awareness
Queued
Brand awareness
Queued

Discovery

Discovery
Queued
Discovery
Queued
Discovery
Queued

Information retrieval

Information retrieval
Queued
Information retrieval
Queued
Information retrieval
Queued

Market ranking

Market ranking
Queued
Market ranking
Queued
Market ranking
Queued

Accuracy

Accuracy
Queued
Accuracy
Queued
Accuracy
Queued

Task completion

Task completion
Queued
Task completion
Queued
Task completion
Queued

Contact & communication

Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
Queued
Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
Queued
Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
Queued

03 Blend

Agents 60%
Checks 40%

One kind of evidence only? That kind counts in full.

Brand awareness11% of the overall
Site checks only: 86.0 raw
86.0 raw → 93.4 published
Discovery17% of the overall
Site checks only: 65.0 raw
65.0 raw → 82.4 published
Information retrieval17% of the overall
Site checks only: 78.0 raw
78.0 raw → 89.4 published
Market ranking11% of the overall
Site checks only: 21.0 raw
21.0 raw → 49.5 published
Accuracy17% of the overall
Site checks only: 90.0 raw
90.0 raw → 95.4 published
Task completion22% of the overall
Site checks only: 77.0 raw
77.0 raw → 88.9 published
Contact & communication6% of the overall
Site checks only: 20.0 raw
20.0 raw → 48.5 published

Category	Weight	Checks	Sessions	Blend	Benchmarked
Brand awareness	10%	86.0	None	86.0	93.4
Discovery	15%	65.0	None	65.0	82.4
Information retrieval	15%	78.0	None	78.0	89.4
Market ranking	10%	21.0	None	21.0	49.5
Accuracy	15%	90.0	None	90.0	95.4
Task completion	20%	77.0	None	77.0	88.9
Delegated access	10%	N/A
Contact & communication	5%	20.0	None	20.0	48.5
Overall	100%			~68.9	84.6

04 Benchmarked score

68.9 raw → 84.6

Final score is calibrated and adjusted to better reflect the actual performance and benchmark.

Category weights

Brand awareness 11%
Discovery 17%
Information retrieval 17%
Market ranking 11%
Accuracy 17%
Task completion 22%
Contact & communication 6%

Overall 84.6, from 68.9 raw points.

1 category does not apply to this site and is left out.

Agents

Latest run in progress: 21 of 21 sessions to finish.

Claude
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Contact & communication
  Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
  Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
  Queued
ChatGPT Agent
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Contact & communication
  Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
  Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
  Queued
Gemini
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Contact & communication
  Find how to request a return and what the eligibility conditions are (timeframe, item condition, exceptions).
  Found the path to initiate a return (50pts). Extracted the eligibility conditions including timeframe and any exceptions (50pts). Deduct 20pts for each dead end or missing condition.
  Queued

Excellent85+
Good72-84
OK58-71
Poor40-57
Critical<40

Potential improvements

Fix where agents got stuck, then lift your biggest categories.

HighContact & communication

No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.

Biggest wins

Projected

Lifting Market ranking to OK adds about +0.5 on its own, taking the overall from 84.6 to 85.1.

Raise Market ranking from 49.5 to 58 (OK) to add about 0.5 to the overall score.
Raise Discovery from 82.4 to 85 (Excellent) to add about 0.4 to the overall score.
Raise Contact & communication from 48.5 to 58 (OK) to add about 0.3 to the overall score.

Each gain assumes only that category improves. Fix several and the total lands a little under their sum.

Where agents get stuck

11 improvements from the latest run, 1 of them high severity.

High: 1
Medium: 5
Low: 5

HighContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
MediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
MediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.

8 more, and the evidence for each

Want to find these in your own flows before an agent does? Read how to test your product for AI agent users.

Technical readiness

4 of 5 essential checks fail. These are the files and signals agents read before they act.

Checks by Is Agentic

Score

51/ 100

Important blockers remain

Essential: 1 of 5 pass
Recommended: 4 of 8 pass
Bonus: +1.1 from 5 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Investigate

Agent instruction / when-to-userecommended

Investigate

Trust anchor pagesrecommended

13 checks · scanned 9 Oct 2026

Technical readiness

Protocol baseline by Is Agentic

Score: 51/ 100; Important blockers remain
Essential: 37.3/ 80; 1 of 5 passing
Recommended: 12.5/ 20; 4 of 8 passing
Bonus: +1.1; 5 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Homepage https://spiegel.de does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "x-forwarded-proto, x-authorized-sppur, accept-encoding")

Fix: Enable Markdown negotiation on the scanned homepage. Supporting it only on /docs or a separate .md URL does not satisfy this check. Requests with Accept: text/markdown must receive a nonempty Markdown body with Content-Type: text/markdown and Vary: Accept. Keep serving HTML for Accept: text/html. Adding Vary alone does not create a Markdown response. Verify both with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/` and `curl -sS -L -i -H 'Accept: text/html' https://yourdomain.com/`. Check the final response headers and body: Markdown with Vary: Accept for the first request, HTML for the second.

Investigate

Agent instruction / when-to-userecommended

No agent instruction file with when-to-use guidance found

Fix: Tell agents when to reach for you: add a 'when to use this' section to your llms.txt (or a dedicated agent-instructions file) that names your best-fit use cases and how an agent should call you. Be specific about the jobs you are right for - generic marketing copy does not read as guidance.

Investigate

Trust anchor pagesrecommended

No trust anchor pages found with sufficient content (About, Contact, Privacy)

Fix: Publish real /about, /contact, and /privacy pages with at least 500 characters of content each. These are the pages AI agents check to verify your business is legitimate before recommending you.

Partial

Content without JavaScriptessential

19571 chars of readable text, but no H1 tag

Fix: Serve at least 500 characters of meaningful homepage content in raw HTML. Add a clear H1, keep deeper heading levels sequential, and remove excessive non-content markup.

Partial

Agent crawler reachabilityessential

Some AI crawlers are blocked - ChatGPT-User: reachable, ClaudeBot: blocked, Google-Extended: reachable, ora-agent: reachable, DeepSeekBot: blocked

Fix: Verify that major agent User-Agents can reach the homepage. If your WAF or bot rules block them, remove or narrow the blocking rule. Add an allow rule only when your security setup denies them by default.

Partial

Agent-friendly 404sessential

The nonexistent path https://spiegel.de/__ora-404-probe-63eqybzk correctly returns HTTP 404. Partial credit: no Markdown error body was detected.

Fix: Keep the correct HTTP 404 status. The remaining requirement is a Markdown error body when agents request Accept: text/markdown. Include at least 20 characters explaining the error and a link to your docs, sitemap, or llms.txt. Verify with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/some-path-that-does-not-exist`. Check both the final 404 status and the Markdown body with Content-Type: text/markdown. Checking the status alone does not verify the missing requirement.

Partial

JSON-LD structured datarecommended

JSON-LD Organization found - missing description and url on this entity

Fix: Add description and url to the Organization JSON-LD entity for full score.

Partial

Organization schema completenessrecommended

Organization schema found but missing: contactPoint, address

Fix: Add Organization JSON-LD that includes both contactPoint (with email/phone and contactType) and address (PostalAddress). This lets AI verify your business legitimacy and answer contact queries.

13 checks · scanned 9 Oct 2026

Opportunity cost · media

DER SPIEGEL could see ~$1,570,800 of subscription & ad revenue exposed to agent-led journeys each year

Gap to leader: 15.4 pts
Above media avg: 0.0 pts
Modeled revenue at risk: $1,570,800

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DER SPIEGEL

By category

Points by category

Agent readiness checks

Brand awareness

Discovery

Information retrieval

Market ranking

Accuracy

Task completion

Contact & communication

Category weights

Agents

Sessions

Sessions

Sessions

DER SPIEGEL could see ~$1,570,800 of subscription & ad revenue exposed to agent-led journeys each year

Show visitors your Good agent score

Ask your agent about spiegel.de