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DER SPIEGEL

spiegel.de
Claim this domain
Overall score
61.4OK
—
Rank
#266
Prev: #0 · top 41% of 649 tracked
media rank
#45 of 83
Sector average 60.0
Benchmark runs
1
1 domain on the index claimed by owners

Deutschlands führende Nachrichtenseite. Alles Wichtige aus Politik, Wirtschaft, Sport, Kultur, Wissenschaft, Technik und mehr.

Markets
DE
Locales
de
Opportunity cost · media

DER SPIEGEL could see ~$3,937,200 of subscription & ad revenue exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of content discovery and subscription sessions in the media sector could be initiated or completed by AI agents[1][2]. DER SPIEGEL currently scores 61.4 on the Index[3], leaving a 39-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual subscription & ad revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
38.6 pts
Above media avg
0.0 pts
Modelled revenue at risk
$3,937,200

Estimate assumes a $30M combined subscription and ad-revenue baseline. Claim your domain to replace this placeholder with your reported subscription & ad revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
75
Information retrievalCan they read your site?
90
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
90
Task completionCan an agent complete a task on behalf of a user?
55
Delegated accessDo you let agents in, safely?
24
Contact & communicationCan an agent reach a human?
5

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
5.0

Where agents get stuck

Public summary · full session replay available to verified owners
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
lowAccuracy
No privacy policy linked from the homepage. Agents can’t cite policy when asked.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
lowContact & communication
No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.
mediumDiscovery
Claude is disallowed by robots.txt.
Evidence: Tokens checked: claudebot, claude-web, anthropic-ai
mediumDiscovery
ChatGPT Agent is disallowed by robots.txt.
Evidence: Tokens checked: gptbot, chatgpt-user, oai-searchbot
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.