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Overall score
55.9Poor
▼ 4.6
Rank
#286
Prev: #286 · top 44% of 649 tracked
media rank
#61 of 83
Sector average 60.0
Benchmark runs
6
1 domain on the index claimed by owners

UK's number one property website for properties for sale and to rent

Audience
Developer
Markets
GB
Locales
en-gb
Opportunity cost · media

Rightmove could see ~$4,498,200 of subscription & ad revenue exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of content discovery and subscription sessions in the media sector could be initiated or completed by AI agents[1][2]. Rightmove currently scores 55.9 on the Index[3], leaving a 44-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual subscription & ad revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
44.1 pts
Above media avg
0.0 pts
Modelled revenue at risk
$4,498,200

Estimate assumes a $30M combined subscription and ad-revenue baseline. Claim your domain to replace this placeholder with your reported subscription & ad revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
52
▼ 9.8
DiscoveryWill they pick you?
66
▼ 1.4
Information retrievalCan they read your site?
67
▲ 10.4
Market rankingWhere do you sit in the lineup?
50
▼ 13.6
AccuracyDo they tell the truth about you?
62
Task completionCan an agent complete a task on behalf of a user?
47
▼ 12.5
Delegated accessDo you let agents in, safely?
43
▼ 5.2
Contact & communicationCan an agent reach a human?
48
▼ 11.4

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
32.9

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
lowDiscovery
No canonical URL. Agents may conflate duplicate pages as separate entities.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
lowAccuracy
No canonical URL. Agents may cite ephemeral query-string variants.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
lowTask completion
No detectable agentic-commerce rail (Stripe SPT, Shopify/UCP, PayPal ACP). Agent-initiated payment needs custom work.
highDelegated access
No discoverable MCP server. ChatGPT apps and Claude connectors have no scoped way to call your product; agents must drive a browser instead.
mediumDelegated access
No OAuth/OIDC discovery metadata. Agents cannot bootstrap a scoped, revocable session; any delegation falls back to password sharing.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
mediumDiscovery
ChatGPT Agent is disallowed by robots.txt.
Evidence: Tokens checked: gptbot, chatgpt-user, oai-searchbot