la Repubblica

Name: la Repubblica AI agent readiness scorecard
Item: la Repubblica
Rating: 79.5
Author: Stunt Double

Repubblica è il quotidiano online aggiornato 24 ore su 24 su politica, cronaca, economia, sport, esteri, spettacoli, musica, cultura, scienza, tecnologia.

repubblica.it
MarketIT
Localeit

Agent score3.2

/100Good

Claim this domain

RankRank: Top 46%; #254
Media rankMedia rank: Sector average 78.5; #42
Benchmark runsBenchmark runs: 3 providersAcross 3 providers; 3

Where this site sits

Media avg: 78.5 (+1.0)
Market avg: 76.7 (+2.8)

Latest results

la Repubblica ranks #254 of 550 scored sites, up 39 places since the last run.

Trend+3.2Since 28 Sept 2026, across 2 runs.Best agent85.2 ExcellentClaude. Gemini trails at 85.2.Agent friction17improvements3 high severity. Most serious: No discoverable MCP server. Agents and AI clients have no way to discover one automatically.Technical readiness67/1003 of 6 essential checks failing.Checks by Is Agentic

This site
Media
Market

Table view

Run	This site	Media median	Market median
12 Oct 2026	79.5	79.6	79.8
28 Sept 2026	76.3	77.7	76.4

Monthly medians. Dates in UTC.

Performance

Site checks, then AI agents on real tasks.

Methodology

Automated checks probe the site before any agent runs. With no sessions yet, they count in full. Strongest is Accuracy at 90.0, weakest is Market ranking at 21.0.

Site checks by category

Brand awareness: 65.0
Discovery: 77.0
Information retrieval: 83.0
Market ranking: 21.0
Accuracy: 90.0
Task completion: 47.0
Delegated access: 31.0
Contact & communication: 30.0

01 Site checks

Agent readiness checks

Essential: 55.6/80
Recommended: 9.1/20
Checks passing: 6/15

Markdown content negotiation (acceptmarkdown.com)Essential
Agent instruction / when-to-useRecommended
Organization schema completenessRecommended
Trust anchor pagesRecommended
Agent-friendly 404sEssential

02 Agent sessions

Brand awareness

Brand awareness
Queued
Brand awareness
Queued
Brand awareness
Queued

Discovery

Discovery
Queued
Discovery
Queued
Discovery
Queued

Information retrieval

Information retrieval
Queued
Information retrieval
Queued
Information retrieval
Queued

Market ranking

Market ranking
Queued
Market ranking
Queued
Market ranking
Queued

Accuracy

Accuracy
Queued
Accuracy
Queued
Accuracy
Queued

Task completion

Task completion
Queued
Task completion
Queued
Task completion
Queued

Delegated access

Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
Queued
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
Queued
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
Queued

Contact & communication

Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued

03 Blend

Agents 60%
Checks 40%

One kind of evidence only? That kind counts in full.

Brand awareness10% of the overall
Site checks only: 65.0 raw
65.0 raw → 82.4 published
Discovery15% of the overall
Site checks only: 77.0 raw
77.0 raw → 88.9 published
Information retrieval15% of the overall
Site checks only: 83.0 raw
83.0 raw → 92.0 published
Market ranking10% of the overall
Site checks only: 21.0 raw
21.0 raw → 49.5 published
Accuracy15% of the overall
Site checks only: 90.0 raw
90.0 raw → 95.4 published
Task completion20% of the overall
Site checks only: 47.0 raw
47.0 raw → 71.2 published
Delegated access10% of the overall
Site checks only: 31.0 raw
31.0 raw → 59.0 published
Contact & communication5% of the overall
Site checks only: 30.0 raw
30.0 raw → 58.2 published

Category	Weight	Checks	Sessions	Blend	Benchmarked
Brand awareness	10%	65.0	None	65.0	82.4
Discovery	15%	77.0	None	77.0	88.9
Information retrieval	15%	83.0	None	83.0	92.0
Market ranking	10%	21.0	None	21.0	49.5
Accuracy	15%	90.0	None	90.0	95.4
Task completion	20%	47.0	None	47.0	71.2
Delegated access	10%	31.0	None	31.0	59.0
Contact & communication	5%	30.0	None	30.0	58.2
Overall	100%			~60.1	79.5

04 Benchmarked score

60.1 raw → 79.5

Final score is calibrated and adjusted to better reflect the actual performance and benchmark.

Overall 79.5, from 60.1 raw points.

Agents

Latest run in progress: 24 of 24 sessions to finish.

Claude
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Delegated access
  Find any content or developer API.
  Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
  Queued
- Contact & communication
  Find how to cancel the subscription.
  Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
  Queued
ChatGPT Agent
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Delegated access
  Find any content or developer API.
  Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
  Queued
- Contact & communication
  Find how to cancel the subscription.
  Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
  Queued
Gemini
Latest run average
Run in progress
Media median
100.0
Sessions
- Brand awareness
  Queued
- Discovery
  Queued
- Information retrieval
  Queued
- Market ranking
  Queued
- Accuracy
  Queued
- Task completion
  Queued
- Delegated access
  Find any content or developer API.
  Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
  Queued
- Contact & communication
  Find how to cancel the subscription.
  Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
  Queued

Excellent85+
Good72-84
OK58-71
Poor40-57
Critical<40

Potential improvements

Fix where agents got stuck, then lift your biggest categories.

HighDelegated access

No discoverable MCP server. Agents and AI clients have no way to discover one automatically.

Biggest wins

Projected

Lifting Delegated access to Good adds about +1.1 on its own, taking the overall from 79.5 to 80.6.

Raise Delegated access from 59.0 to 72 (Good) to add about 1.1 to the overall score.
Raise Market ranking from 49.5 to 58 (OK) to add about 0.6 to the overall score.
Raise Contact & communication from 58.2 to 72 (Good) to add about 0.6 to the overall score.

Each gain assumes only that category improves. Fix several and the total lands a little under their sum.

Where agents get stuck

17 improvements from the latest run, 3 of them high severity.

High: 3
Medium: 9
Low: 5

HighDelegated access
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
HighDelegated access
No discoverable public API docs. Agents and AI clients have no way to discover them automatically.
HighContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.

14 more, and the evidence for each

Where agents get stuck

HighDelegated access

No discoverable MCP server. Agents and AI clients have no way to discover one automatically.

HighDelegated access

No discoverable public API docs. Agents and AI clients have no way to discover them automatically.

HighContact & communication

No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.

MediumBrand awareness

No Organization JSON-LD. Agents can’t tell who owns the site at a glance.

MediumMarket ranking

No Product/Service schema on the homepage. Agents can’t easily compare offerings.

MediumTask completion

No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.

MediumTask completion

The homepage has no link an agent can follow to start a task (pricing, sign-up, cart, booking). Links rendered only by JavaScript are invisible to agents that read the HTML.

MediumTask completion

No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.

MediumDelegated access

No OAuth/OIDC discovery metadata. Agents cannot bootstrap a scoped, revocable session; any delegation falls back to password sharing.

MediumDiscovery

Claude is disallowed by robots.txt.

Tokens checked: claudebot, claude-web, anthropic-ai

MediumDiscovery

ChatGPT Agent is disallowed by robots.txt.

Tokens checked: gptbot, chatgpt-user, oai-searchbot

MediumDiscovery

Gemini is disallowed by robots.txt.

Tokens checked: google-extended, googlebot

LowDiscovery

Agents searching for what repubblica.it does do not find it (Exa).

Query: "Ultime notizie di Cronaca Politica Economia Sport Esteri"

LowMarket ranking

No review or aggregateRating schema. Agents have no signal for ranking vs peers.

LowAccuracy

No privacy policy linked from the homepage. Agents can’t cite policy when asked.

LowTask completion

No detectable agentic-commerce rail (Stripe SPT, Shopify/UCP, PayPal ACP). Agent-initiated payment needs custom work.

LowContact & communication

No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.

Want to find these in your own flows before an agent does? Read how to test your product for AI agent users.

Technical readiness

3 of 6 essential checks fail. These are the files and signals agents read before they act.

Checks by Is Agentic

Score

67/ 100

Important blockers remain

Essential: 3 of 6 pass
Recommended: 3 of 9 pass
Bonus: +2.3 from 9 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Investigate

Agent instruction / when-to-userecommended

Investigate

Organization schema completenessrecommended

15 checks · scanned 9 Oct 2026

Technical readiness

Protocol baseline by Is Agentic

Score: 67/ 100; Important blockers remain
Essential: 55.6/ 80; 3 of 6 passing
Recommended: 9.1/ 20; 3 of 9 passing
Bonus: +2.3; 9 positive signals

Investigate

Markdown content negotiation (acceptmarkdown.com)essential

Homepage https://repubblica.it does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "accept-encoding,gd-facet-webview,gd-facet2025-webview")

Fix: Enable Markdown negotiation on the scanned homepage. Supporting it only on /docs or a separate .md URL does not satisfy this check. Requests with Accept: text/markdown must receive a nonempty Markdown body with Content-Type: text/markdown and Vary: Accept. Keep serving HTML for Accept: text/html. Adding Vary alone does not create a Markdown response. Verify both with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/` and `curl -sS -L -i -H 'Accept: text/html' https://yourdomain.com/`. Check the final response headers and body: Markdown with Vary: Accept for the first request, HTML for the second.

Investigate

Agent instruction / when-to-userecommended

No agent instruction file with when-to-use guidance found

Fix: Tell agents when to reach for you: add a 'when to use this' section to your llms.txt (or a dedicated agent-instructions file) that names your best-fit use cases and how an agent should call you. Be specific about the jobs you are right for - generic marketing copy does not read as guidance.

Investigate

Organization schema completenessrecommended

No Organization type found in JSON-LD

Fix: Add Organization JSON-LD that includes both contactPoint (with email/phone and contactType) and address (PostalAddress). This lets AI verify your business legitimacy and answer contact queries.

Investigate

Trust anchor pagesrecommended

No trust anchor pages found with sufficient content (About, Contact, Privacy)

Fix: Publish real /about, /contact, and /privacy pages with at least 500 characters of content each. These are the pages AI agents check to verify your business is legitimate before recommending you.

Partial

Agent-friendly 404sessential

The nonexistent path https://repubblica.it/__ora-404-probe-ts49v9sy correctly returns HTTP 404. Partial credit: no Markdown error body was detected.

Fix: Keep the correct HTTP 404 status. The remaining requirement is a Markdown error body when agents request Accept: text/markdown. Include at least 20 characters explaining the error and a link to your docs, sitemap, or llms.txt. Verify with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/some-path-that-does-not-exist`. Check both the final 404 status and the Markdown body with Content-Type: text/markdown. Checking the status alone does not verify the missing requirement.

Partial

Content without JavaScriptessential

22137 chars with H1, but first content heading is H2, not H1; heading hierarchy skips H1 to H3

Fix: Serve at least 500 characters of meaningful homepage content in raw HTML. Add a clear H1, keep deeper heading levels sequential, and remove excessive non-content markup.

Partial

JSON-LD structured datarecommended

JSON-LD found (1 block(s)) but no identity type - use SoftwareApplication, Product, Organization, Person, or Article so agents can tell what this site is

Fix: Add JSON-LD structured data to your homepage using the identity type that matches your site - SoftwareApplication for products, Organization or LocalBusiness for companies, Person for personal sites, Article for blogs - with name, description, url, and type-appropriate fields (offers, sameAs, author) so AI can parse your identity programmatically.

Partial

Brand name discoverabilityrecommended

repubblica.it ranks #6 for "la Repubblica" (searched your brand name alone: no main product term from your homepage qualified)

Fix: Make sure your own domain ranks in the top results when people search your brand together with your main product (for example "Acme payments API"). If it does not, your brand may be too generic, conflict with a more established term, or not yet indexed. Strengthen it by describing your main product clearly in your homepage title and headings, earning press mentions that link to your domain, and avoiding redirect chains that mask your main domain in search results.

Partial

Metadata completenessrecommended

3/4 metadata signals present - missing: og:type

Fix: Add all four signals to your homepage: <link rel="canonical">, <html lang="...">, <meta property="og:image">, and <meta property="og:type">. Agents use these for entity resolution and attribution.

15 checks · scanned 9 Oct 2026

Opportunity cost · media

la Repubblica could see ~$2,091,000 of subscription & ad revenue exposed to agent-led journeys each year

Gap to leader: 20.5 pts
Above media avg: 0.0 pts
Modeled revenue at risk: $2,091,000

Claim la Repubblica to use your own subscription & ad revenue

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la Repubblica

Latest results

By category

Performance

Points by category

Agent readiness checks

Brand awareness

Discovery

Information retrieval

Market ranking

Accuracy

Task completion

Delegated access

Contact & communication

Category weights

Agents

Sessions

Sessions

Sessions

Potential improvements

Biggest wins

Where agents get stuck

Technical readiness

la Repubblica could see ~$2,091,000 of subscription & ad revenue exposed to agent-led journeys each year

Show visitors your Good agent score

Ask your agent about repubblica.it