楽天市場
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
- rakuten.co.jp
- MarketJP
- Localeja
- Rank
- Top 74%
- #407
- Media rank
- Sector average 78.5
- #75
- Benchmark runs
- 3 providersAcross 3 providers
- 5
- Media avg
- 78.5 (−6.0)
- Market avg
- 76.7 (−4.2)
01
Latest results
楽天市場 ranks #407 of 550 scored sites, up 19 places since the last run.
- This site
- Media
- Market
By category
- Brand awareness84up 1.6
- Discovery86up 2.7
- Information retrieval80up 1.9
- Market ranking550.0
- Accuracy740.0
- Task completion70up 7.5
- Delegated access580.0
- Contact & communication00.0
Table view
Monthly medians. Dates in UTC.
02
Performance
Site checks, then AI agents on real tasks.
Automated checks probe the site before any agent runs. They count for 40% of each category. Strongest is Accuracy at 85.0, weakest is Contact & communication at 0.0.
Site checks by category
- Brand awareness
- 72.0
- Discovery
- 52.0
- Information retrieval
- 68.0
- Market ranking
- 15.0
- Accuracy
- 85.0
- Task completion
- 45.0
- Delegated access
- 0.0
- Contact & communication
- 0.0
01 Site checks
Points by category
- Brand awareness72.0
- Discovery52.0
- Information retrieval68.0
- Market ranking15.0
- Accuracy85.0
- Task completion45.0
- Delegated access0.0
- Contact & communication0.0
02 Agent sessions
Brand awareness
Brand awareness
QueuedBrand awareness
QueuedBrand awareness
Queued
Discovery
Discovery
QueuedDiscovery
QueuedDiscovery
Queued
Information retrieval
Information retrieval
QueuedInformation retrieval
QueuedInformation retrieval
Queued
Market ranking
Market ranking
QueuedMarket ranking
QueuedMarket ranking
Queued
Accuracy
Accuracy
QueuedAccuracy
QueuedAccuracy
Queued
Task completion
Task completion
QueuedTask completion
QueuedTask completion
Queued
Delegated access
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
QueuedFind any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
QueuedFind any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
Queued
Contact & communication
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
QueuedFind how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
QueuedFind how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
03 Blend
- Agents 60%
- Checks 40%
One kind of evidence only? That kind counts in full.
- Brand awareness10% of the overall0.4 × 72.0 + 0.6 × 66.0 = 68.4 raw68.4 raw → 84.3 published
- Discovery15% of the overall0.4 × 52.0 + 0.6 × 85.0 = 71.8 raw71.8 raw → 86.2 published
- Information retrieval15% of the overall0.4 × 68.0 + 0.6 × 55.0 = 60.2 raw60.2 raw → 79.6 published
- Market ranking10% of the overall0.4 × 15.0 + 0.6 × 33.5 = 26.1 raw26.1 raw → 54.6 published
- Accuracy15% of the overall0.4 × 85.0 + 0.6 × 28.0 = 50.8 raw50.8 raw → 73.7 published
- Task completion20% of the overall0.4 × 45.0 + 0.6 × 45.0 = 45.0 raw45.0 raw → 69.8 published
- Delegated access10% of the overall0.4 × 0.0 + 0.6 × 50.0 = 30.0 raw30.0 raw → 58.2 published
- Contact & communication5% of the overallSite checks only: 0.0 raw0.0 raw → 0.0 published
04 Benchmarked score
48.9 raw → 72.5
Category weights
- Brand awareness 10%
- Discovery 15%
- Information retrieval 15%
- Market ranking 10%
- Accuracy 15%
- Task completion 20%
- Delegated access 10%
- Contact & communication 5%
Overall 72.5, from 48.9 raw points.
Agents
Latest run in progress: 24 of 24 sessions to finish.
Claude
- Latest run average
- Run in progress
- Media median
- 100.0
Sessions
Brand awareness
QueuedDiscovery
QueuedInformation retrieval
QueuedMarket ranking
QueuedAccuracy
QueuedTask completion
QueuedDelegated access
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
QueuedContact & communication
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
ChatGPT Agent
- Latest run average
- Run in progress
- Media median
- 100.0
Sessions
Brand awareness
QueuedDiscovery
QueuedInformation retrieval
QueuedMarket ranking
QueuedAccuracy
QueuedTask completion
QueuedDelegated access
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
QueuedContact & communication
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
Gemini
- Latest run average
- Run in progress
- Media median
- 100.0
Sessions
Brand awareness
QueuedDiscovery
QueuedInformation retrieval
QueuedMarket ranking
QueuedAccuracy
QueuedTask completion
QueuedDelegated access
Find any content or developer API.
Found the content or developer API documentation (40pts). Correctly identified the auth model (40pts). Named specific scopes or endpoints (20pts). Deduct 20pts if no API is available but that is the correct answer.
QueuedContact & communication
Find how to cancel the subscription.
Found the cancellation path (50pts). Correctly described when access ends and any conditions (50pts). Deduct 20pts for each dead end or missing detail.
Queued
03
Potential improvements
Fix where agents got stuck, then lift your biggest categories.
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
Biggest wins
Lifting Accuracy to Excellent adds about +1.8 on its own, taking the overall from 72.5 to 74.3.
Raise Accuracy from 73.7 to 85 (Excellent) to add about 1.8 to the overall score.
Raise Delegated access from 58.2 to 72 (Good) to add about 1.2 to the overall score.
Raise Information retrieval from 79.6 to 85 (Excellent) to add about 0.9 to the overall score.
Each gain assumes only that category improves. Fix several and the total lands a little under their sum.
Where agents get stuck
18 improvements from the latest run, 3 of them high severity.
- High
- 3
- Medium
- 11
- Low
- 4
- HighDelegated access
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
- HighDelegated access
No discoverable public API docs. Agents and AI clients have no way to discover them automatically.
- HighContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
Where agents get stuck
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
No discoverable public API docs. Agents and AI clients have no way to discover them automatically.
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
No robots.txt. Agents fall back to defaults and may miss crawl hints.
No sitemap.xml. Agents can’t enumerate indexable pages.
Homepage responded in 7199ms. Slow for agent workflows.
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
Pricing only available if JavaScript is enabled. Agents may report "pricing not disclosed".
No freshness headers. Agents can’t tell when content was updated.
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
No OAuth/OIDC discovery metadata. Agents cannot bootstrap a scoped, revocable session; any delegation falls back to password sharing.
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
No detectable agentic-commerce rail (Stripe SPT, Shopify/UCP, PayPal ACP). Agent-initiated payment needs custom work.
No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.
Want to find these in your own flows before an agent does? Read how to test your product for AI agent users.
Technical readiness
Robots, sitemaps, llms.txt, structured data and more, checked by Is Agentic.
Protocol baseline by Is Agentic
No Is Agentic report for rakuten.co.jp yet
楽天市場 could see ~$2,805,000 of subscription & ad revenue exposed to agent-led journeys each year
- Gap to leader
- 27.5 pts
- Below media avg
- 4.2 pts
- Modeled revenue at risk
- $2,805,000
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