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National Institutes of Health (NIH)

nih.gov
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Overall score
49.2Poor
—
Rank
#408
Prev: #403 · top 63% of 649 tracked
media rank
#72 of 83
Sector average 60.0
Benchmark runs
2
1 domain on the index claimed by owners

Official website of the National Institutes of Health (NIH). NIH is one of the world's foremost medical research centers. An agency of the U.S. Department of Health and Human Services, the NIH is the Federal focal point for health and medical research. The NIH website offers health information for the public, s…

Locales
en
Opportunity cost · media

National Institutes of Health (NIH) could see ~$5,181,600 of subscription & ad revenue exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of content discovery and subscription sessions in the media sector could be initiated or completed by AI agents[1][2]. National Institutes of Health (NIH) currently scores 49.2 on the Index[3], roughly 0.7 points below the media peer average, leaving a 51-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual subscription & ad revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
50.8 pts
Below media avg
0.7 pts
Modelled revenue at risk
$5,181,600

Estimate assumes a $30M combined subscription and ad-revenue baseline. Claim your domain to replace this placeholder with your reported subscription & ad revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
65
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
75
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
80
Task completionCan an agent complete a task on behalf of a user?
30
Delegated accessDo you let agents in, safely?
12
Contact & communicationCan an agent reach a human?
35

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
ChatGPT Agent
OpenAI
0.0

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
lowContact & communication
No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.