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Automated checks probe the site before any agent runs. They count for 40% of each category. Strongest is Accuracy at 100.0, weakest is Delegated access at 22.0.
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
1m 35s
96median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
2m 9s
94median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
4m 40s
94median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
10m 13s
81median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
12m 26s
0median 93
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
7m 25s
94median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
50s
96median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
54s
90median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 44s
93median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
5m 20s
96median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
9m 29s
0median 85
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
4m 17s
96median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
1m 36s
94median 85
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
2m 9s
94median 85
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
4m 40s
86median 85
Market ranking
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
15s
85median 68
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
18s
84median 68
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
17s
76median 68
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
1m 36s
94median 92
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
2m 8s
94median 92
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
4m 39s
68median 92
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
48s
96median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
53s
98median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 43s
96median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
5m 21s
94median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
9m 28s
90median 85
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
4m 17s
96median 85
03 Blend
Agents 60%
Checks 40%
One kind of evidence only? That kind counts in full.
Brand awareness10% of the overall
0.4 × 95.0 + 0.6 × 89.3 = 91.6 raw
91.6 raw → 96.1 published
Discovery15% of the overall
0.4 × 69.0 + 0.6 × 85.7 = 79.0 raw
79.0 raw → 89.9 published
Information retrieval15% of the overall
0.4 × 86.0 + 0.6 × 82.7 = 84.0 raw
84.0 raw → 92.5 published
Market ranking10% of the overall
0.4 × 25.0 + 0.6 × 64.3 = 48.6 raw
48.6 raw → 72.3 published
Accuracy15% of the overall
0.4 × 100.0 + 0.6 × 72.7 = 83.6 raw
83.6 raw → 92.3 published
Task completion20% of the overall
0.4 × 83.0 + 0.6 × 93.0 = 89.0 raw
89.0 raw → 94.9 published
Delegated access10% of the overall
Site checks only: 22.0 raw
22.0 raw → 50.6 published
Contact & communication5% of the overall
Site checks only: 60.0 raw
60.0 raw → 79.5 published
Category
Weight
Checks
Sessions
Blend
Benchmarked
Brand awareness
10%
95.0
89.3
91.6
96.1
Discovery
15%
69.0
85.7
79.0
89.9
Information retrieval
15%
86.0
82.7
84.0
92.5
Market ranking
10%
25.0
64.3
48.6
72.3
Accuracy
15%
100.0
72.7
83.6
92.3
Task completion
20%
83.0
93.0
89.0
94.9
Delegated access
10%
22.0
None
22.0
50.6
Contact & communication
5%
60.0
None
60.0
79.5
Overall
100%
~74.0
87.3
04 Benchmarked score
74.0 raw → 87.3
Final score is calibrated and adjusted to better reflect the actual performance and benchmark.
Category weights
Brand awareness 10%
Discovery 15%
Information retrieval 15%
Market ranking 10%
Accuracy 15%
Task completion 20%
Delegated access 10%
Contact & communication 5%
Overall 87.3, from 74.0 raw points.
Agents
Each agent’s score over 30 days, and how its latest sessions went.
Claude
Latest run average
93.9
Professional services median
100.0
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
1m 35s
96median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
50s
96median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
1m 36s
94median 85
Market ranking
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
15s
85median 68
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
1m 36s
94median 92
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
48s
96median 85
ChatGPT Agent
Latest run average
92.7
Professional services median
100.0
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
2m 9s
94median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
54s
90median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
2m 9s
94median 85
Market ranking
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
18s
84median 68
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
2m 8s
94median 92
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
53s
98median 85
Gemini
Latest run average
86.4
Professional services median
100.0
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
4m 40s
94median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
2m 44s
93median 85
Information retrieval
Find the core service areas offered, one named client or case study, and how a prospective client starts an engagement (form, call…
Service areas (30pts), a named client or case study (30pts), the engagement path (30pts). Correct and sourced from the site (10pts). Deduct 20pts for any hallucinated data.
4m 40s
86median 85
Market ranking
Based on your knowledge, name 3 direct competitors to mural.co in its professional-services niche and rank them by reputation or market…
by where {domain} sits in the ranked list the agent itself produced: clear leader 85-100, second 65-84, third 45-64, trailing or unranked 20-44, not recognised as a market participant 0-19. Require at least 3 plausible direct competitors from the same professional-services niche; cap the score at 40 if competitors are hallucinated or drawn from a different sector.
17s
76median 68
Accuracy
Find out whether the firm publishes pricing, rates, or engagement models (fixed fee, retainer, time and materials), reporting exactly what…
Answered what pricing or engagement-model information is published (50pts). Answer was factually correct and sourced from the site, including correctly reporting absence (50pts). Deduct 40pts for invented rates or models.
4m 39s
68median 92
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
2m 43s
96median 85
Kimi
Latest run average
90.8
Professional services median
86.1
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
10m 13s
81median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
5m 20s
96median 85
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
5m 21s
94median 85
Llama
Latest run average
55.2
Professional services median
39.5
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
12m 26s
0median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
9m 29s
0median 85
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
9m 28s
90median 85
Grok
Latest run average
95.7
Professional services median
Too few sites yet for a median
Sessions
Brand awareness
Find the firm name, the services it offers, and the kind of client it targets (startup, enterprise, public sector, consumers).
Firm name (30pts), services offered (40pts), target client (30pts). Deduct 20pts for hallucinations.
7m 25s
94median 93
Discovery
Navigate to the services or capabilities page, and note its URL and the service areas listed.
Found the services/capabilities page within 3 nav hops (60pts). Correctly listed at least two service areas (40pts). Deduct 20pts for each dead end.
4m 17s
96median 85
Task completion
Find the primary call-to-action for starting an engagement (contact form, call booking, proposal request) and reach the form.
Found the primary CTA (20pts). Clicked through (20pts). Reached a working enquiry or booking form (40pts). Reported the URL and form fields (20pts). Deduct 20pts for each bot challenge or CAPTCHA hit.
4m 17s
96median 85
Excellent85+
Good72-84
OK58-71
Poor40-57
Critical<40
Latest run 12 Oct 2026 (UTC). Sign in to request a re-run, once a day.
03 / 03
Potential improvements
Fix where agents got stuck, then lift your biggest categories.
HighDelegated access
No discoverable MCP server. Agents and AI clients have no way to discover one automatically.
Biggest wins
Projected
Lifting Market ranking to Excellent adds about +1.2 on its own, taking the overall from 87.3 to 88.5.
Raise Market ranking from 72.3 to 85 (Excellent) to add about 1.2 to the overall score.
Homepage https://mural.co does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "accept-encoding")
Fix: Enable Markdown negotiation on the scanned homepage. Supporting it only on /docs or a separate .md URL does not satisfy this check. Requests with Accept: text/markdown must receive a nonempty Markdown body with Content-Type: text/markdown and Vary: Accept. Keep serving HTML for Accept: text/html. Adding Vary alone does not create a Markdown response. Verify both with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/` and `curl -sS -L -i -H 'Accept: text/html' https://yourdomain.com/`. Check the final response headers and body: Markdown with Vary: Accept for the first request, HTML for the second.
Investigate
CLI tool availablerecommended
No CLI tool found
Fix: Publish an official CLI tool on npm, PyPI, or Homebrew. A CLI lets agents and developers script interactions with your product without building API integrations from scratch.
Investigate
API schema complexity analysisrecommended
No API schema detected
Fix: Make your API spec self-describing: a unique operationId and a description on every operation, typed parameters, and response schemas. For GraphQL, a fully typed schema with a documented cost or rate limit reads best.
Investigate
Function calling compatibilityrecommended
No API spec found - function calling requires discoverable endpoints
Fix: Ensure API endpoints have unique operation IDs, typed schemas, and descriptions compatible with LLM function-calling formats.
Partial
Agent-friendly 404sessential
The nonexistent path https://mural.co/__ora-404-probe-n8bsyz0o correctly returns HTTP 404. Partial credit: no Markdown error body was detected.
Fix: Keep the correct HTTP 404 status. The remaining requirement is a Markdown error body when agents request Accept: text/markdown. Include at least 20 characters explaining the error and a link to your docs, sitemap, or llms.txt. Verify with `curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/some-path-that-does-not-exist`. Check both the final 404 status and the Markdown body with Content-Type: text/markdown. Checking the status alone does not verify the missing requirement.
Partial
MCP server / manifestrecommended
/mcp redirects to an HTML page (https://www.mural.co/ai/mcp), not an MCP endpoint
Fix: Build an MCP (Model Context Protocol) server exposing your API as tools. Use Streamable HTTP transport for full score. This lets Claude, ChatGPT, and other AI agents call your product natively.
Partial
Organization schema completenessrecommended
Organization schema found but missing: address
Fix: Add Organization JSON-LD that includes both contactPoint (with email/phone and contactType) and address (PostalAddress). This lets AI verify your business legitimacy and answer contact queries.
Partial
Agent instruction / when-to-userecommended
When-to-use guidance found at https://www.mural.co
Fix: Tell agents when to reach for you: add a 'when to use this' section to your llms.txt (or a dedicated agent-instructions file) that names your best-fit use cases and how an agent should call you. Be specific about the jobs you are right for - generic marketing copy does not read as guidance.
23 checks · scanned 9 Oct 2026
Badge
Show visitors your Excellent agent score
Add a live Index badge to your footer, docs or README. The badge updates after every run and links visitors to this scorecard.
Ask your agent about mural.co
Add the Index to Claude, ChatGPT or Cursor as an MCP connector to look up any score, frictions and agent sessions. No account needed.