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ING global company website

ing.com
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Overall score
46.8Poor
—
Rank
#425
Prev: #423
finance avg
61.2
54 peers
Agent runs / week
3
Across 0 providers

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

Locales
en
Opportunity cost · finance

ING global company website could be leaving ~$90,440,000 in processed value on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of account opening and transaction initiation sessions in the finance sector will be initiated or completed by AI agents[1][2]. ING global company website currently scores 46.8 on the Stunt Double Index[3], 3.3 points below the finance peer average, with a 53-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual processed transaction valuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
53.2 pts
Below finance avg
3.3 pts
Modelled flows at risk
$90,440,000

Estimate assumes a $500M annual processed-value baseline. Claim your domain to replace this placeholder with your reported processed value.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
55
DiscoveryWill they pick you?
40
Information retrievalCan they read your site?
85
Market rankingWhere do you sit in the lineup?
35
AccuracyDo they tell the truth about you?
50
Task completionCan an agent complete a task on behalf of a user?
55
Delegated accessDo you let agents in, safely?
0
Contact & communicationCan an agent reach a human?
30

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
0.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No canonical URL. Agents may conflate duplicate pages as separate entities.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
lowAccuracy
No canonical URL. Agents may cite ephemeral query-string variants.
mediumAccuracy
No freshness headers. Agents can’t tell when content was updated.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
lowContact & communication
No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.