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HSBC Group corporate website

hsbc.com
Claim this domain
Overall score
64.7OK
▲ 1.7
Rank
#207
Prev: #235
finance avg
61.2
54 peers
Agent runs / week
3
Across 0 providers

HSBC, one of the largest banking and financial services institutions in the world, serves millions of customers through its four global businesses.

Locales
en
Opportunity cost · finance

HSBC Group corporate website could be leaving ~$60,010,000 in processed value on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of account opening and transaction initiation sessions in the finance sector will be initiated or completed by AI agents[1][2]. HSBC Group corporate website currently scores 64.7 on the Stunt Double Index[3], with a 35-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual processed transaction valuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
35.3 pts
Above finance avg
0.0 pts
Modelled flows at risk
$60,010,000

Estimate assumes a $500M annual processed-value baseline. Claim your domain to replace this placeholder with your reported processed value.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
50
Information retrievalCan they read your site?
100
Market rankingWhere do you sit in the lineup?
35
▲ 20.0
AccuracyDo they tell the truth about you?
100
Task completionCan an agent complete a task on behalf of a user?
55
Delegated accessDo you let agents in, safely?
12
Contact & communicationCan an agent reach a human?
50
▼ 25.0

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
0.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.