/ Index
Sign in
Claim this domain
Overall score
62.3OK
—
Rank
#248
Prev: #251
saas avg
41.8
360 peers
Agent runs / week
2
Across 0 providers

GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.

Categories
gifsstickersmemessearchanimated
Opportunity cost · SaaS

GIPHY could be leaving ~$2,563,600 in new ARR on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of trial, signup and plan selection sessions in the SaaS sector will be initiated or completed by AI agents[1][2]. GIPHY currently scores 62.3 on the Stunt Double Index[3], with a 38-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual recurring revenuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
37.7 pts
Above SaaS avg
0.0 pts
Modelled new ARR at risk
$2,563,600

Estimate assumes a $20M ARR baseline with agent-sourced expansion. Claim your domain to replace this placeholder with your reported new ARR.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
100
DiscoveryWill they pick you?
50
Information retrievalCan they read your site?
60
Market rankingWhere do you sit in the lineup?
25
AccuracyDo they tell the truth about you?
85
Task completionCan an agent complete a task on behalf of a user?
45
Delegated accessDo you let agents in, safely?
100
Contact & communicationCan an agent reach a human?
50

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
0.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
highInformation retrieval
Homepage ships little text to server-rendered HTML. Agents without a browser see an empty shell.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No freshness headers. Agents can’t tell when content was updated.
mediumTask completion
No visible primary call-to-action in the server-rendered HTML. Agents have nothing concrete to click on behalf of a user.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.