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Overall score
76.5Good
—
Rank
#43
Prev: #45 · top 7% of 647 tracked
saas rank
#30 of 362
Sector average 41.6
Benchmark runs
2
1 domain on the index claimed by owners

Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.

Audience
Developer
Markets
GB
Locales
en-gb
Opportunity cost · SaaS

Ghost could see ~$1,598,000 of new ARR exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of trial, signup and plan selection sessions in the SaaS sector could be initiated or completed by AI agents[1][2]. Ghost currently scores 76.5 on the Index[3], leaving a 24-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual recurring revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
23.5 pts
Above SaaS avg
0.0 pts
Modelled new ARR at risk
$1,598,000

Estimate assumes a $20M ARR baseline with agent-sourced expansion. Claim your domain to replace this placeholder with your reported new ARR.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
65
DiscoveryWill they pick you?
65
Information retrievalCan they read your site?
100
Market rankingWhere do you sit in the lineup?
45
AccuracyDo they tell the truth about you?
100
Task completionCan an agent complete a task on behalf of a user?
70
Delegated accessDo you let agents in, safely?
100
Contact & communicationCan an agent reach a human?
60

By agent provider

No agent providers are configured in this environment.

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.