/ Index
Sign in
Leaderboard›ecommerce

Brilliant

brilliant.org
Claim this domain
Overall score
55.2Poor
▼ 3.0
Rank
#361
Prev: #312 · top 56% of 647 tracked
ecommerce rank
#93 of 119
Sector average 61.1
Benchmark runs
2
1 domain on the index claimed by owners

Guided interactive problem solving that’s effective and fun. Try thousands of interactive lessons in math, programming, data analysis, AI, science, and more.

Locales
en
Opportunity cost · e-commerce

Brilliant could see ~$7,616,000 of revenue exposed to agent-led journeys each year

Public agent-traffic forecasts suggest a growing share, modelled here at roughly 34%, of product discovery and checkout sessions in the e-commerce sector could be initiated or completed by AI agents[1][2]. Brilliant currently scores 55.2 on the Index[3], leaving a 45-point gap to the ideal agent experience (100). The illustrative figure below applies that gap to the agent-driven slice of a typical annual e-commerce revenue baseline for this sector. It is a directional estimate, not a measured conversion rate.

Gap to leader
44.8 pts
Above e-commerce avg
0.0 pts
Modelled revenue at risk
$7,616,000

Estimate assumes a $50M annual e-commerce revenue baseline. Claim your domain to replace this placeholder with your reported revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
80
DiscoveryWill they pick you?
80
Information retrievalCan they read your site?
75
Market rankingWhere do you sit in the lineup?
15
AccuracyDo they tell the truth about you?
80
Task completionCan an agent complete a task on behalf of a user?
50
▼ 20.0
Delegated accessDo you let agents in, safely?
12
Contact & communicationCan an agent reach a human?
20

By agent provider

No agent providers are configured in this environment.

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.