Overall score
55.5Poor
▲ 47.2
Rank
#354
Prev: #597
travel avg
62.7
21 peers
Agent runs / week
3
Across 0 providers
Ready to getaway? Book bestwestern.com for the lowest rates. Best Western Hotels welcome you with enhanced cleaning, updated breakfast, and flexible rates
- Audience
- Consumer
- Markets
- US
- Locales
- en-usit_ites_esfr_frde_dex-default
Opportunity cost · travel
Best Western Hotels could be leaving ~$12,104,000 in bookings on the table every year
Stunt Double’s 2027 agent-traffic model projects 34% of itinerary search and booking sessions in the travel sector will be initiated or completed by AI agents[1][2]. Best Western Hotels currently scores 55.5 on the Stunt Double Index[3], with a 45-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual bookings volumebaseline for this sector — it is a directional estimate, not a measured conversion rate.
Gap to leader
44.5 pts
Above travel avg
0.0 pts
Modelled bookings at risk
$12,104,000
Estimate assumes an $80M annual bookings baseline. Claim your domain to replace this placeholder with your reported bookings.
Category breakdown
Brand awarenessCan agents recognise you exist?
55
▲ 55.0
DiscoveryWill they pick you?
60
▲ 45.0
Information retrievalCan they read your site?
85
▲ 55.0
Market rankingWhere do you sit in the lineup?
15
▲ 15.0
AccuracyDo they tell the truth about you?
70
▲ 60.0
Task completionCan an agent complete a task on behalf of a user?
35
▲ 35.0
Delegated accessDo you let agents in, safely?
100
▲ 100.0
Contact & communicationCan an agent reach a human?
5
▲ 5.0
By agent provider
By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
ChatGPT Agent
OpenAI
Gemini
Google
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase
Where agents get stuck
Public summary · full session replay available to verified ownersmediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumMarket ranking
No price visible to non-JS clients. Agents may report "pricing not disclosed".
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
lowAccuracy
No privacy policy linked from the homepage. Agents can’t cite policy when asked.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highContact & communication
No contact page linked or reachable. Agents acting on a user’s behalf have nowhere to send a message.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
lowContact & communication
No help, support, or FAQ hub linked. Agents can’t self-serve an answer before reaching out.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.