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Amazon.com. Spend less. Smile more.

amazon.com
Claim this domain
Overall score
72.8Good
▼ 1.2
Rank
#78
Prev: #67
ecommerce avg
61.6
118 peers
Agent runs / week
4
Across 2 providers

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games…

Audience
Consumer
Markets
US
Locales
en-us
Opportunity cost · e-commerce

Amazon.com. Spend less. Smile more. could be leaving ~$4,624,000 in revenue on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of product discovery and checkout sessions in the e-commerce sector will be initiated or completed by AI agents[1][2]. Amazon.com. Spend less. Smile more. currently scores 72.8 on the Stunt Double Index[3], with a 27-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual e-commerce revenuebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
27.2 pts
Above e-commerce avg
0.0 pts
Modelled revenue at risk
$4,624,000

Estimate assumes a $50M annual e-commerce revenue baseline. Claim your domain to replace this placeholder with your reported revenue.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
95
DiscoveryWill they pick you?
100
Information retrievalCan they read your site?
48
Market rankingWhere do you sit in the lineup?
92
AccuracyDo they tell the truth about you?
48
Task completionCan an agent complete a task on behalf of a user?
70
Delegated accessDo you let agents in, safely?
95
Contact & communicationCan an agent reach a human?
5

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
69.0
ChatGPT Agent
OpenAI
0.0
Gemini
Google
63.3
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
lowBrand awareness
Fewer than two social profiles linked. Agents struggle to triangulate the brand.
mediumDiscovery
No sitemap.xml. Agents can’t enumerate indexable pages.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumAccuracy
No freshness headers. Agents can’t tell when content was updated.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
mediumDiscovery
Claude is disallowed by robots.txt.
Evidence: Tokens checked: claudebot, claude-web, anthropic-ai
mediumDiscovery
ChatGPT Agent is disallowed by robots.txt.
Evidence: Tokens checked: gptbot, chatgpt-user, oai-searchbot
mediumDiscovery
Gemini is disallowed by robots.txt.
Evidence: Tokens checked: google-extended, googlebot
mediumDiscovery
Perplexity is disallowed by robots.txt.
Evidence: Tokens checked: perplexitybot, perplexity-user
mediumDiscovery
Copilot is disallowed by robots.txt.
Evidence: Tokens checked: bingbot, msnbot, copilot

Related domains

Other subdomains of amazon.com that we score separately.