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Alaska Airlines

alaskaair.com
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Overall score
66.8OK
—
Rank
#170
Prev: #163
travel avg
62.7
21 peers
Agent runs / week
3
Across 0 providers

Find deals on flights to 1,000+ destinations with Alaska Airlines, oneworld® Alliance member airlines, and our Global Partners. Book today at alaskaair.com.

Markets
USAUNZGBITJPKR
Locales
en-usx-defaulten-auen-nzen-gbes-usit-itja-jp
Opportunity cost · travel

Alaska Airlines could be leaving ~$9,030,400 in bookings on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of itinerary search and booking sessions in the travel sector will be initiated or completed by AI agents[1][2]. Alaska Airlines currently scores 66.8 on the Stunt Double Index[3], with a 33-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual bookings volumebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
33.2 pts
Above travel avg
0.0 pts
Modelled bookings at risk
$9,030,400

Estimate assumes an $80M annual bookings baseline. Claim your domain to replace this placeholder with your reported bookings.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
65
DiscoveryWill they pick you?
80
Information retrievalCan they read your site?
65
Market rankingWhere do you sit in the lineup?
30
AccuracyDo they tell the truth about you?
70
Task completionCan an agent complete a task on behalf of a user?
65
Delegated accessDo you let agents in, safely?
100
Contact & communicationCan an agent reach a human?
75

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
0.0
ChatGPT Agent
OpenAI
0.0
Gemini
Google
0.0
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowBrand awareness
Missing Open Graph tags. Link previews degrade in agent chats.
mediumInformation retrieval
No JSON-LD structured data. Agents must infer entities from markup.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
mediumAccuracy
No JSON-LD at all. Every factual claim must be inferred from prose.
lowAccuracy
No privacy policy linked from the homepage. Agents can’t cite policy when asked.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
lowTask completion
No server-rendered form detected. Agents without JavaScript can’t submit anything.
lowDelegated access
robots.txt doesn’t mention any agent user-agents. The policy for agents is implicit.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.