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Airbnb

airbnb.com
Claim this domain
Overall score
82.4Good
▼ 4.0
Rank
#12
Prev: #3
travel avg
62.7
21 peers
Agent runs / week
4
Across 2 providers

Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide

Audience
Consumer
Markets
USESGBATPTTWHKSG
Locales
enes-uszh-usdeites-esfrpt
Opportunity cost · travel

Airbnb could be leaving ~$4,787,200 in bookings on the table every year

Stunt Double’s 2027 agent-traffic model projects 34% of itinerary search and booking sessions in the travel sector will be initiated or completed by AI agents[1][2]. Airbnb currently scores 82.4 on the Stunt Double Index[3], with a 18-point gap to the ideal agent experience (100). The loss figure below applies that gap to the projected agent-driven slice of a typical annual bookings volumebaseline for this sector — it is a directional estimate, not a measured conversion rate.

Gap to leader
17.6 pts
Above travel avg
0.0 pts
Modelled bookings at risk
$4,787,200

Estimate assumes an $80M annual bookings baseline. Claim your domain to replace this placeholder with your reported bookings.

Sources
  1. [1]Gartner (2025) — Intelligent Agents in AI Really Can Work Alone. Here’s How.
  2. [2]Adobe Analytics (2025) — Generative AI traffic to U.S. retail sites (weekly trend)
  3. [3]Stunt Double (2026) — Stunt Double Index methodology & scoring rubric

Category breakdown

Brand awarenessCan agents recognise you exist?
79
DiscoveryWill they pick you?
100
Information retrievalCan they read your site?
41
Market rankingWhere do you sit in the lineup?
95
AccuracyDo they tell the truth about you?
90
Task completionCan an agent complete a task on behalf of a user?
100
Delegated accessDo you let agents in, safely?
78
Contact & communicationCan an agent reach a human?
58

By agent provider

By agent provider
Session quality, 30-day rolling, N ≥ 10 per provider
Claude
Anthropic
86.5
ChatGPT Agent
OpenAI
0.0
Gemini
Google
60.6
Perplexity
Perplexity
Copilot
Microsoft
Browserbase Operator
Browserbase

Where agents get stuck

Public summary · full session replay available to verified owners
mediumBrand awareness
No Organization JSON-LD. Agents can’t tell who owns the site at a glance.
lowDiscovery
No llms.txt. You miss the emerging standard for giving agents a curated map of the site.
mediumMarket ranking
No Product/Service schema on the homepage. Agents can’t easily compare offerings.
lowMarket ranking
No review or aggregateRating schema. Agents have no signal for ranking vs peers.
highTask completion
No reachable entry point for delegated tasks — nothing at `/pricing`, `/signup`, `/cart`, `/book`, or similar responds without auth.
highTask completion
Homepage returns a bot-challenge / CAPTCHA. Agents can’t complete a task if they can’t load the site.
mediumTask completion
No mention of delegated auth primitives (passkey, OAuth, MCP). Agents must drive a full browser session.
highDelegated access
No MCP manifest. Agents can’t auto-discover tools or delegated capabilities.
highDelegated access
No public API docs detected. Agents have no scoped way in; they must drive a browser.
mediumContact & communication
No contact email visible in server-rendered HTML. Agents can’t fall back to email.
highTask completion
Claude hits a bot-challenge page on the homepage.
highTask completion
ChatGPT Agent hits a bot-challenge page on the homepage.
highTask completion
Gemini hits a bot-challenge page on the homepage.
highTask completion
Perplexity hits a bot-challenge page on the homepage.
highTask completion
Copilot hits a bot-challenge page on the homepage.
highTask completion
Browserbase Operator hits a bot-challenge page on the homepage.